New Zealand moves towards plain packaging of cigarettes

BMJ 2013; 346 doi: (Published 04 March 2013) Cite this as: BMJ 2013;346:f1425
  1. Melissa Sweet
  1. 1Sydney

Public health experts and the Australian government have welcomed moves to make plain packaging of cigarettes mandatory in New Zealand, although question marks surround the measure’s implementation.

New Zealand’s government recently announced that it would develop legislation on plain packaging but that its implementation would await the outcome of challenges to laws in Australia made under world trade and intellectual rights agreements.

Australia’s plain packaging legislation, which took effect on 1 December 2012, has survived a High Court challenge by tobacco companies but remains the subject of World Trade Organization complaints by the governments of Ukraine, the Dominican Republic, and Honduras and a case brought by Philip Morris Asia, claiming that …

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