Intended for healthcare professionals

Letters Plain packaging for cigarettes

Plain packaging for cigarettes improves retail transaction times

BMJ 2013; 346 doi: (Published 19 February 2013) Cite this as: BMJ 2013;346:f1063
  1. Owen Carter, associate professor and research director1,
  2. Matthew Welch, research assistant2,
  3. Brennen Mills, research associate1,
  4. Tina Phan, research assistant1,
  5. Paul Chang, associate professor2
  1. 1Office of the Pro-Vice-Chancellor (Health Advancement), Edith Cowan University, Perth, Australia
  2. 2School of Psychology and Social Science, Edith Cowan University, Perth, Australia
  1. o.carter{at}

Australia implemented generic packaging laws on 1 December 2012.1 Similar legislation under consideration in the UK is vigorously opposed by national retail groups. Dubious tobacco industry funded studies predict tobacco transaction times will increase by 15-45 s and selection errors by 5-25%,2 3 costing retailers nationwide £37m (€43m; $57.5m) a year.4 Conversely, independent peer reviewed …

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