Intended for healthcare professionals


Ban free consultations and “two for one” deals on cosmetic procedures, say respondents to review

BMJ 2012; 345 doi: (Published 31 December 2012) Cite this as: BMJ 2012;345:e8722
  1. Zosia Kmietowicz
  1. 1BMJ

People who responded to a consultation on the regulation of cosmetic interventions in England have said that they would like to see a raft of changes, including that all consultations should be with a medical professional—preferably the surgeon doing the procedure—and not a sales adviser.

They would also like to see an end to free consultations, tighter controls on advertising, a two stage consent process, and better information on the after-effects of surgery, such as photographs of bruising and scarring.1

The call for evidence into cosmetic interventions was launched by the NHS’s medical director, Bruce Keogh, in August 2012 after the …

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