Intended for healthcare professionals

Rapid response to:

Head To Head

Should all advertising of cosmetic surgery be banned? Yes

BMJ 2012; 345 doi: (Published 07 November 2012) Cite this as: BMJ 2012;345:e7489

Rapid Response:

Re: Should all advertising of cosmetic surgery be banned? Yes

In response to Fiona Godlee's "Editor's Choice" the Medical Women's Federation (MWF) supports the Medical Women's International Association (MWIA) in taking a stand against cosmetic vaginal rejuvenation. There needs to be regulation on who offers these procedures and quality research into the need for this form of surgery. We endorse the recommendations of Michala et al (2012) from their review study that doctors should be wary of conducting cosmetic surgery on women whose genital dimensions are normal. They also recommended seeking psychological help in assessing and intervening in problems of body image, sexuality and relationships.

We applaud Fiona Godlee, BMJ Editor, who has highlighted our concerns issued through the Medical Women's International Association (MWIA) about the discussion on vaginal rejuvenation techniques that took place at the Federation of International Gynaecologists and Obstetricians (FIGO) meeting in Rome in October 2012. In response to Mahaffey's letter, yes, this is the beginning of a crusade into doing what is right for the female patient by providing informed consent.

1. Michala L, Liao L-M, Creighton SM. Female genital cosmetic surgery: how can clinicians act in women’s best interests? The Obstetrician & Gynaecologist 2012;14:203–206.

Competing interests: Both BDS and FC are Medical Women's Federation Officers

13 November 2012
Beryl De Souza
Honorary Secretary
Fiona Cornish, President, Medical Women's Federation
Medical Women's Federation