Keeping the customer satisfiedBMJ 2012; 345 doi: https://doi.org/10.1136/bmj.e7016 (Published 24 October 2012) Cite this as: BMJ 2012;345:e7016
- Beth Oxley, general practice specialty trainee, Bradford vocational training scheme
- 1Care of the Elderly, Bradford Royal Infirmary, Bradford BD9 6RJ, UK
A colleague who works for a private out of hours GP service was recently told that his antibiotic prescribing rate was low compared with other GPs. Rather than praising this, the service asked him to increase prescribing to meet patients’ expectations.
In my first six months of general practice I learnt how to reassure patients with minor illness—to explain self care and encourage …