Head To Head Does celebrity involvement in public health campaigns deliver long term benefit? Yes BMJ 2012; 345 doi: https://doi.org/10.1136/bmj.e6364 (Published 25 September 2012) Cite this as: BMJ 2012;345:e6364 Article Related content Metrics Responses Peer review Related articles Head To Head Does celebrity involvement in public health campaigns deliver long term benefit? No Published: 25 September 2012; BMJ 345 doi:10.1136/bmj.e6362 Letter Health campaigns entrench the role of celebrities in consumer marketing Published: 17 October 2012; BMJ 345 doi:10.1136/bmj.e6904 BlogSimon Chapman: Sick and famousPodcastHow the British Heart Foundation's hands only CPR campaign used actor Vinnie Jones to increase impact See more Return of the “firm” gets cautious welcome BMJ December 07, 2016, 355 i6556; DOI: https://doi.org/10.1136/bmj.i6556 NHS hospitals must help patients quit smoking, says British Thoracic Society BMJ December 07, 2016, 355 i6571; DOI: https://doi.org/10.1136/bmj.i6571 US to ban smoking in public housing BMJ December 06, 2016, 355 i6562; DOI: https://doi.org/10.1136/bmj.i6562 Advice on sugar and starch is urged in type 2 diabetes counselling BMJ December 06, 2016, 355 i6543; DOI: https://doi.org/10.1136/bmj.i6543 Evidence review ordered by government backs minimum alcohol pricing BMJ December 05, 2016, 355 i6546; DOI: https://doi.org/10.1136/bmj.i6546 Cited by... Identifying credible attribution sources for cigarette health warning labels in China: results from a cross-sectional survey of Chinese adultsAbstract Fulltext PDF Health campaigns entrench the role of celebrities in consumer marketingAbstract Fulltext PDF