Intended for healthcare professionals

Rapid response to:


Why corporate power is a public health priority

BMJ 2012; 345 doi: (Published 21 August 2012) Cite this as: BMJ 2012;345:e5124

Rapid Response:

Re: Why corporate power is a public health priority

For some reason GH overlooked the contributions of the UK Companies Act of 2006 which broadens Director responsibilities to a wider set of stakeholders than just the shareholders and his article fails to mention the international standard for social responsibility ISO 26000.

Marketing determines the needs of customers but this noble profession is blamed for harmful consumption instead of the true culprit: unscrupulous advertising.

Let us continue this important debate by reference to the existing tools to modify damaging behavior and to diagnose the causes to be excised with surgical precision.

Competing interests: Developer of organizational management systems to enable clients to help create more successful customers

29 August 2012
John R. Broomfield
Management Consultant
43250 Brownstone Ct, Ashburn, VA 20147, USA