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A personal note: I think this is indeed a low hanging fruit with health and climate benefits.
My family stopped consuming meat except for twice a year for a few days of the festive season for the past 15 years. It has never affected us in any way.
When Bill G tweeted meat eating causes deforestation, I reminded him of its effect on GHG through methane emission.
Two young British tourists confessed to me during a train journey "its our meat eating which is bad" while discussing economic downturn in the West and NHS reforms! I reminded them as a young trainee doctor 30 years ago in the UK I had seen many more Colo-rectal cancers in few years than I had in India over two decades.
Yes, Why not grab it? NOT GOOD FOR BUSINESS or for current UNEMPLOYMENT??