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The effectiveness and cost effectiveness of dark chocolate consumption as prevention therapy in people at high risk of cardiovascular disease: best case scenario analysis using a Markov model

BMJ 2012; 344 doi: https://doi.org/10.1136/bmj.e3657 (Published 31 May 2012) Cite this as: BMJ 2012;344:e3657

Re: The effectiveness and cost effectiveness of dark chocolate consumption as prevention therapy in people at high risk of cardiovascular disease: best case scenario analysis using a Markov model

Everyone loves chocolate. The Latin name for chocolate is Theobroma, which means food of the gods. Apparently, even the gods love chocolate. We love chocolate, because it helps us to love and feel loved, which is why it's a favorite gift for Valentine's Day. But chocolate's connection with love is illusory. In reality, chocolate is an addictive stimulant-aphrodisiac that tricks and traps us by creating the fleeting euphoria of love, but the sustained sickness of loneliness. The euphoria of love and the sickness of loneliness are polar opposites that reinforce each other: the euphoria blinds us to the sickness, and the sickness makes us crave the euphoria. Ironically, our beloved chocolate creates, aggravates, and perpetuates the very sickness of insatiable loneliness and longing that it seems to cure.

Competing interests: No competing interests

10 June 2012
Hugh Mann
Physician
Retired
Eagle Rock, MO, USA