Judges grill Big Tobacco’s challenge to Australia’s law on plain tobacco packaging

BMJ 2012; 344 doi: (Published 19 April 2012) Cite this as: BMJ 2012;344:e2871
  1. Bob Burton
  1. 1Hobart

Australian tobacco control groups are hopeful that a landmark legal challenge by five tobacco companies in the High Court of Australia will fail to overturn federal legislation mandating plain packaging of tobacco products.

After the three day hearing the chief executive of Action on Smoking and Health, Anne Jones, said that the case seemed to have “gone very well.”

She added, “The turning point seemed to be that the industry can’t get over the hurdle that this is a product that kills people.”

Five tobacco companies—British American Tobacco, Philip Morris, Van Nelle Tabak Nederland, Imperial Tobacco Australia, and Japan Tobacco International (JTI)—have challenged the validity of the Tobacco …

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