Intended for healthcare professionals

Rapid response to:

News

Collaboration with drug industry won’t affect clinical decisions, says new guide

BMJ 2012; 344 doi: https://doi.org/10.1136/bmj.e2489 (Published 02 April 2012) Cite this as: BMJ 2012;344:e2489

Rapid Response:

Re: Collaboration with drug industry won’t affect clinical decisions, says new guide

The pharmaceutical companies invest a huge amount of money into creating the prefect marketing strategy to communicate and influence people to make a profit. Healthcare professionals work to improve health and quality of life to a budget. To ignore this conflict is like crossing a road and not taking into account the large metal objectives hurtling towards you! We all need to look and explore the evidence to make a judgement call.

Of course, healthcare professionals and the pharmaceutical industry should work together to secure future worthy drug development and medical research, to transfer accurate information and to guide the production of useful policies. Pretending we do not have different expertise, agendas and roles will not help us accomplice this.

Competing interests: No competing interests

03 June 2012
Nancy Isaac
Unemployed
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