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Health campaigners attack government plans to remove calories from foods as “token gestures”

BMJ 2012; 344 doi: (Published 26 March 2012) Cite this as: BMJ 2012;344:e2332
  1. Matthew Limb
  1. 1London

The government has come under fire for a crackdown on obesity based on food and drink companies’ “pledges” to restrict the calorie content of some products.

Critics have warned that the scheme in England benefits businesses more than people’s health and falls a long way short of measures needed to reduce rates of obesity that are among the highest in the developed world.

Seventeen companies have signed up to the government’s Responsibility Deal to reduce calorie consumption.They are: Asda, Beefeater (Whitbread), Coca-Cola Great Britain, Compass, Kerry Foods, Kraft, Marks & Spencer, Mars, Morrisons, Nestle, PepsiCo, Premier Foods, Sainsbury’s, Subway, Tesco, Unilever, and Waitrose.

Coca-Cola Great Britain says it will reduce the calories in some of …

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