Rapid responses are electronic comments to the editor. They enable our users to debate issues raised in articles published on bmj.com. A rapid response is first posted online. If you need the URL (web address) of an individual response, simply click on the response headline and copy the URL from the browser window. A proportion of responses will, after editing, be published online and in the print journal as letters, which are indexed in PubMed. Rapid responses are not indexed in PubMed and they are not journal articles. The BMJ reserves the right to remove responses which are being wilfully misrepresented as published articles.
34,000 pounds could have bought many more pulse oximeters.
I was the first to write about the elevated cost of Lifebox pulse oximeters. 
I was the first who provided evidence for the existence of other, FDA approved, CE marked, TUV certified, high quality pulse oximeters which sell for 15 pounds, with free packing and postage to any Country in the World.
I was the first who proposed a change of provider, in order for the BMJ to help even more doctors in Developing Countries, for the same amount of money.
I was the first to report that rechargeable devices (like Lifebox pulse oximeter) are not very practical in a setting where electricity is often generator-produced, for only some hours in a day.
I was the first to answer to various Lifebox trustees who erroneously stated that their efficiency-safety-durability and accuracy tests were superior to those performed by the FDA, CE and TUV, for the other oximeters in the market.
I am indexing here my relative electronic letters to the Editor of the BMJ, in other sections.