A temptation I can resistBMJ 2011; 343 doi: https://doi.org/10.1136/bmj.d6683 (Published 26 October 2011) Cite this as: BMJ 2011;343:d6683
- Merlin Willcox, clinical researcher1
- 1Department of Primary Health Care, University of Oxford, Oxford OX1 2EP, UK
Mackenbach states that: “randomised controlled trials are now needed . . . of chocolate consumption . . . For epidemiologists and the chocolate industry alike, this must be a temptation no one can resist.”1 This statement begs a reality check.
Firstly, it would be hard to gain consent from most people to …