Onus is on doctors to encourage patients to have the flu jab

BMJ 2011; 343 doi: (Published 26 September 2011) Cite this as: BMJ 2011;343:d6094
  1. Anne Gulland
  1. 1London

The government is eschewing a major public information campaign and is instead urging doctors, other health professionals, and charities in England to encourage people in high risk groups to be vaccinated against influenza.

Launching the annual vaccination campaign against seasonal influenza, which begins on 3 October, Sally Davies, the chief medical officer for England, said the best way to ensure that patients in high risk groups were vaccinated was through “personal contact.” The high risk groups include patients who are over 65, patients with underlying health conditions, and, for the second year running, all pregnant women.

“We’re expecting the majority of that work to be done by GPs, through call …

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