Drinks industry is using social networking to promote alcohol to young people, report warns

BMJ 2011; 343 doi: (Published 24 August 2011) Cite this as: BMJ 2011;343:d5434
  1. Helen Mooney
  1. 1London

Children and teenagers are increasingly at risk of being exposed to alcohol marketing and pro-alcohol messages through the internet, warns a report from Alcohol Concern, the UK national agency on alcohol misuse.

The report describes the growing importance to drinks companies of social networking sites such as Facebook and video sharing sites, including YouTube, as a means to promote their products.

It highlights the inadequacies of online means to check people’s age with the aim of preventing under 18s from accessing content intended for adults.

Figures show that almost half of UK children aged 8-17 years have set up their own profile on a …

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