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Dr Goode in a recent letter assumes that front covers are required to
be of educational benefit. With the utmost respect, I find that front covers
which are entertaining and give vivid imagery entice me as a reader to
actually pick up a journal and read the article. I am sure the majority of
readers understand the need for a general journal such as the BMJ to
appeal to a wide range of diverse readers from many disciplines. Dr Goode's
concerns are surely valid but more appropriate for specialty specific
journals. I commend the BMJ for all their covers, I say this as I read
both the student BMJ and the BMJ and have always found their front covers
to be instantly recognisable and easily memorable.