Intended for healthcare professionals

Views & Reviews From the Frontline

We shouldn’t fear social media

BMJ 2011; 343 doi: (Published 03 August 2011) Cite this as: BMJ 2011;343:d4864
  1. Margaret McCartney, general practitioner, Glasgow

I thought Twitter was a superficial collection of 140 character messages, stuffed with celebrity spats and thus entirely irrelevant to real life and medicine. I was wrong. The governing bodies of medicine and nursing have taken note of their tweeting membership and their Facebook friends. The Royal College of Nursing says that you should “keep your personal and professional life separate as far as possible” and “do not discuss work related issues online.”

The BMA has issued guidance saying that although “medical professionals should be free to take advantage” of social media, “it is important that they are aware of the potential risks involved.” And of course …

View Full Text

Log in

Log in through your institution


* For online subscription