The scam of integrative medicine
BMJ 2011; 343 doi: https://doi.org/10.1136/bmj.d4446 (Published 13 July 2011) Cite this as: BMJ 2011;343:d4446- Margaret McCartney, general practitioner, Glasgow
- margaret@margaretmccartney.com
There’s been a shift in the world of alternative NHS medicine. I know, I know, alternative so called medicine is only medicine that doesn’t work: so how come it’s still chumming up with our evidence aware NHS? It’s not, you see, called “alternative” or even the giveaway “homoeopathic” medicine any more. Keep up: it’s now called “integrative medicine,” which is the most insulting, misleading, and nonsensical rebranding yet.⇑
So the Royal London Homoeopathic Hospital is now the Royal London Hospital for Integrated Medicine. In Glasgow, it has become the Centre for Integrative …
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