Intended for healthcare professionals

Views & Reviews

The scam of integrative medicine

BMJ 2011; 343 doi: (Published 13 July 2011) Cite this as: BMJ 2011;343:d4446
  1. Margaret McCartney, general practitioner, Glasgow

There’s been a shift in the world of alternative NHS medicine. I know, I know, alternative so called medicine is only medicine that doesn’t work: so how come it’s still chumming up with our evidence aware NHS? It’s not, you see, called “alternative” or even the giveaway “homoeopathic” medicine any more. Keep up: it’s now called “integrative medicine,” which is the most insulting, misleading, and nonsensical rebranding yet.

So the Royal London Homoeopathic Hospital is now the Royal London Hospital for Integrated Medicine. In Glasgow, it has become the Centre for Integrative …

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