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No matter what we are doing, we are constantly barraged with
advertising; it permeates television, radio, movies, theater, print, and
the internet. This relentless, ubiquitous advertising is much more
sophisticated than we realize, because it employs subtle, subliminal
messages that influence our unconscious. So no matter how inviting and
friendly advertising appears to be, we must learn to recognize and resist
the false and misleading aspects of its cleverly crafted messages.