Intended for healthcare professionals


US paediatricians call for vaccine advertisement to be taken down

BMJ 2011; 342 doi: (Published 21 April 2011) Cite this as: BMJ 2011;342:d2639
  1. Jeanne Lenzer
  1. 1New York

US paediatricians have urged media giant CBS Outdoor to stop showing an advertisement in Times Square because they say it is putting children’s lives at risk.

The 15 second advertisement, which runs hourly, 18 hours a day until 28 April, shows a woman cradling a baby and the statement, “Vaccines: Know the Risks.” The advertisement then fades to an image of the Statue of Liberty with the words, “Vaccination. Your health. Your family. Your choice.”

The advertisement is sponsored by the National Vaccine Information Center and, two organisations widely perceived to be anti-vaccine. The centre states that it “supports the availability of the …

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