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Let's start by giving some credit. At least we're told the names of
the nudge plan's advisors unlike those to the White Paper itself; perhaps
that was because the latter lacked even token credibility. It is just of
passing interest however that the Behavioural Insights Team should turn
for inspiration to economists from the Windy City. Wasn't it some earlier
'Chicago Boys' and other disciples of Milton Friedman who so influenced
previous Governments here and in other countries to adopt policies for
which we're still paying dear?