Intended for healthcare professionals

Letters Promoting self care

NHS Direct plays a major role

BMJ 2010; 341 doi: (Published 27 August 2010) Cite this as: BMJ 2010;341:c4700
  1. Brian Gaffney, medical director1,
  2. Tim Heymann, reader in health management2
  1. 1NHS Direct, Riverside House, London SE1 9HA
  2. 2Imperial College Business School
  1. brian.gaffney{at}

    Nazareth and Murray state that enhancing people’s ability to self manage minor illness should be a priority for the NHS.1 Although they refer to NHS Direct’s website they do not reference our work or its success in achieving this objective.

    While we agree that further research on effectiveness of interventions to promote self …

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