Intended for healthcare professionals


Drinks companies delayed publication of analysis of marketing practices

BMJ 2010; 340 doi: (Published 22 January 2010) Cite this as: BMJ 2010;340:c453
  1. Clare Dyer
  1. 1BMJ

    Drinks companies and their advertising agencies tried to persuade the House of Commons health select committee to keep under wraps many of the internal documents setting out their marketing strategies. The documents have been analysed in a BMJ paper published this week.

    They argued that many of the documents, handed over to the committee as part of its recent inquiry into alcohol, were confidential and commercially sensitive.

    But after a brief delay to allow the companies to make their representations the committee decided to give the go-ahead for publication of the paper analysing the documents, which it commissioned from Gerard Hastings and colleagues at the Institute for Social Marketing at Stirling University (BMJ 2010;340:b5650, doi:10.1136/bmj.b5650).

    Their paper suggests that the UK’s self regulatory …

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