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NICE Citizens Council debates incentives for healthy behaviour

BMJ 2010; 340 doi: (Published 24 May 2010) Cite this as: BMJ 2010;340:c2747
  1. Jacqui Wise
  1. 1London

    The National Institute for Health and Clinical Excellence (NICE) has asked its Citizens Council to debate whether the NHS should give incentives, such as cash or gym memberships, to people who change their unhealthy behaviour.

    The council consists of 30 members of the public from a range of backgrounds throughout England and Wales. It is debating the issue this week and will publish its report in eight weeks. The report will be used to inform NICE policy and guidance.

    Mike Kelly, director of the Centre for Public Health Excellence at NICE, admitted the issue was controversial. “It raises moral, political, and ideological questions, and people have very strong views on the issue. We want to get a sense of where public opinion is.”

    Professor Kelly said that …

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