Intended for healthcare professionals

Views & Reviews Outside the Box

All made up

BMJ 2010; 340 doi: (Published 12 January 2010) Cite this as: BMJ 2010;340:c161
  1. Trisha Greenhalgh, professor of primary health care, University College London
  1. p.greenhalgh{at}

    I was billed to give the opening keynote lecture at a conference in a trendy European city. I had sent my PowerPoint presentation weeks ago to be translated into the three official languages. The night before I had checked into my five star hotel and been dined at a splendid restaurant by the organising committee before decamping with old friends to a bohemian bar downtown. It’s a hard life.

    I got back to my room just before midnight to find a plain white envelope pushed …

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