Intended for healthcare professionals


Branding your career

BMJ 2010; 340 doi: (Published 01 April 2010) Cite this as: BMJ 2010;340:c1356
  1. Fiona Pathiraja, clinical adviser to the NHS medical director1,
  2. Judy Taylor, senior fellow, leadership development2
  1. 1Department of Health, London
  2. 2King’s Fund, London
  1. f_pathiraja{at}


Fiona Pathiraja and Judy Taylor introduce the concept of a personal brand and discuss how to use it to enhance your career prospects


  • Competing interests: None declared.

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