The new black death
BMJ 2009; 339 doi: https://doi.org/10.1136/bmj.b5047 (Published 25 November 2009) Cite this as: BMJ 2009;339:b5047- Ike Iheanacho, editor, Drug and Therapeutics Bulletin
- iiheanacho{at}bmjgroup.com
Frankly, it has an image problem. Unlike breast cancer, with which it’s often compared unfavourably, cancer of the prostate gland has little in the way of an “enemy” persona. By and large, it has had to do without the symbolic ribbons, T shirt campaigns, and masses of celebrity activists—influences that help to keep the “battle against breast cancer” high in popular consciousness.
These aren’t the only reasons for the relatively low profile of prostate cancer. There’s also the fact that the gland itself can be a bit of a mystery. While it would be nonsensical to assume that a patient knows nothing about the location, form, or function of the breast, this could be an entirely reasonable start in discussions about the prostate. And then there’s the worry that common knowledge about prostate cancer might be limited to ill …
Log in
Log in using your username and password
Log in through your institution
Subscribe from £173 *
Subscribe and get access to all BMJ articles, and much more.
* For online subscription
Access this article for 1 day for:
£38 / $45 / €42 (excludes VAT)
You can download a PDF version for your personal record.