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Letters Celebrity patients

The third way

BMJ 2009; 339 doi: (Published 17 November 2009) Cite this as: BMJ 2009;339:b4821
  1. Jan Willem Coebergh, professor of cancer surveillance1
  1. 1Erasmus MC, 3000 CA Rotterdam, Netherlands
  1. coebergh{at}

    The media events surrounding celebrity patients described by Patel suggest a modern way to make money out of the concept of celebrity for everyone.1

    Let every healthcare institution of a certain size open a radio-TV-blog-twitter …

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