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Elsevier says offering $25 gift cards for positive reviews was mistake

BMJ 2009; 339 doi: (Published 14 July 2009) Cite this as: BMJ 2009;339:b2841
  1. Helen Mooney
  1. 1London

    The publishing company Elsevier has confirmed that it was a mistake to offer $25 (£15; €18) Amazon gift cards to academics contributing to the academic textbook Clinical Psychology to encourage them to post favourable “five star reviews.”

    An email was sent by the company’s marketing division to contributors, offering to pay them for positive online reviews of the book last month. …

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