Watchdog upholds complaints about “scaremongering” tactics of producers of hospital kitBMJ 2009; 338 doi: https://doi.org/10.1136/bmj.b833 (Published 26 February 2009) Cite this as: BMJ 2009;338:b833
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- Rebecca Coombes
The makers of a product marketed to patients about to go into hospital played on their fears by advertising it as “essential” to their wellbeing, a watchdog ruled this week.
The Advertising Standards Authority upheld 10 complaints about an …