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Views & Reviews From the Frontline

A penny for your thoughts

BMJ 2009; 338 doi: (Published 11 February 2009) Cite this as: BMJ 2009;338:b552
  1. Des Spence, general practitioner, Glasgow
  1. destwo{at}

    “How was the food?” My cranial nerve IX fired. “Lovely, thank you.” I pushed lettuce over the uneaten food. “Could we have the bill please?” my wife asked sweetly. On the street we fell into each other laughing and headed for a drink. We didn’t complain but enjoyed the story with friends. The restaurant passed away, but we still had our fond memories of the pretentious, overpriced nonsense of it all. Perhaps the business might have been saved by using a satisfaction questionnaire, …

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