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The Foresight report calls for a much greater appreciation of the
multifactorial nature of obesity and the need for action at all levels if
we, as a society, wish to make any impact.
Whilst parents undoubtedly have a significant role in their child's
upbringing and in the eating and entertainment habits they develop, it is
unhelpful to lay blame in any one area, particularly parents - many of
whom are hardly more than last week's children. Parental responsiblity
must link with parental/child education to some degree.
I take issue with the naive suggestion that supermarkets and food
corporations merely mirror rather than lead demand. One only needs to
glance at the grossly obese marketing budgets to realise this is not the
case: - domestic advertising budgets for soft drinks companies run into
the billions, meanwhile there is no visible fruit and vegetable
advertising at all.
The market economy - where the needs of the shareholder override any
responsibility to the consumer - is a very major player in our obesity
Government Office for Science. Foresight: Tackling Obesities: Future
Choices – Modelling Future Trends in Obesity and the Impact on Health, 2nd
Edition. 2007 www.foresight.gov.uk/Obesity/14.pdf