Analysis
Relationships with the drug industry: Collaboration to improve care
BMJ 2009; 338 doi: https://doi.org/10.1136/bmj.b232 (Published 04 February 2009) Cite this as: BMJ 2009;338:b232- Gordon Coutts, vice president and general manager
- 1Schering Plough UK, Welwyn Garden City, Hertfordshire AL7 1TW
- gordon.coutts{at}spcorp.com
Healthcare professionals and patients need to have the most up to date information on all the treatment options available to them, including medicines. There is therefore a legitimate place for a responsible relationship between the drug industry and the NHS, prescribers, and patients. This relationship should support the promotion …
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