NICE chief criticises “one size fits all” approach to health promotion

BMJ 2009; 338 doi: (Published 10 June 2009) Cite this as: BMJ 2009;338:b2326
  1. Jacqui Wise
  1. 1London

    A targeted approach to delivering health promotion interventions for minority ethnic communities is needed, according to Mike Kelly, director of the centre for public health excellence at the National Institute for Health and Clinical Excellence (NICE).

    Speaking at a conference on Ethnicity and Health at the Royal College of Physicians in London last week, Professor Kelly said, “It has been the greatest challenge of my career to convince politicians that ‘one size fits all’ is not the answer.” He added, “There have been missed opportunities over the past 10 years.”

    Professor Kelly called for both a targeted and universal approach to health …

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