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I thought that I had protected myself from pharma influences by not
seeing reps or going to lunches. The recommended CME programme in this
article showed me how wrong I was! Is there any way that every clinician
who prescribes in Britain can be asked to complete it as a component of
their annual CPD? Could the brand names be changed to British ones to make
it easier? I teach nurses and others to prescribe and it is very
noticeable how keen the industry is to target non-medical prescribers now.