Feature Public Health Betting on health BMJ 2009; 338 doi: https://doi.org/10.1136/bmj.b1456 (Published 23 April 2009) Cite this as: BMJ 2009;338:b1456 Article Related content Metrics Responses Peer review Related articles Analysis Using financial incentives to achieve healthy behaviour Published: 09 April 2009; BMJ 338 doi:10.1136/bmj.b1415 See more Return of the “firm” gets cautious welcome BMJ December 07, 2016, 355 i6556; DOI: https://doi.org/10.1136/bmj.i6556 NHS hospitals must help patients quit smoking, says British Thoracic Society BMJ December 07, 2016, 355 i6571; DOI: https://doi.org/10.1136/bmj.i6571 US to ban smoking in public housing BMJ December 06, 2016, 355 i6562; DOI: https://doi.org/10.1136/bmj.i6562 Advice on sugar and starch is urged in type 2 diabetes counselling BMJ December 06, 2016, 355 i6543; DOI: https://doi.org/10.1136/bmj.i6543 Evidence review ordered by government backs minimum alcohol pricing BMJ December 05, 2016, 355 i6546; DOI: https://doi.org/10.1136/bmj.i6546 Cited by... Acceptability of financial incentives to improve health outcomes in UK and US samplesAbstract Fulltext PDF