BMA calls for ban on smoking images that “keep the habit cool” among children

BMJ 2008; 337 doi: (Published 07 July 2008) Cite this as: BMJ 2008;337:a713
  1. Zosia Kmietowicz
  1. 1Edinburgh

    The BMA has called on the UK governments to introduce a raft of tough measures to protect young people from the positive images of smoking seen regularly in films and magazines and on television.

    Film censors should have to take account of a movie’s pro-smoking content when deciding on its classification, the BMA recommends. And it should be a legal requirement that all films and television programmes that portray positive images of smoking be preceded by an advertisement against smoking.

    The BMA believes that these and other policies could help to make …

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