Scientists challenge companies' dubious marketing claims

Young scientists have challenged 11 big companies over their marketing claims about the health benefits of their products, ranging from yogurts to spa treatments, which have been described as “extraordinary.”

These 11 named companies are making “unproven and pseudoscientific” claims about their products, according to a report funded by Sense About Science, a charity that promotes good science and evidence for the public.

In the report There Goes the Science Bit: A Guide to Standing up for Science for Early Career Researchers, the authors say that they decided it was time to question some of the claims and see …