Intended for healthcare professionals

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It's not what you say but how you say it

BMJ 2007; 334 doi: (Published 28 June 2007) Cite this as: BMJ 2007;334:1344

It is the job of the modern doctor to give patients the facts about a treatment, so they can make up their own minds about whether to accept it. But the facts—usually benefits and risks—can be framed in many different ways, and …

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