US public service advertising could learn from the UK

BMJ 2007; 334 doi: (Published 08 March 2007) Cite this as: BMJ 2007;334:497
  1. Janice Hopkins Tanne
  1. New York

    The way public service messages in the United States are communicated to the public has evolved without much planning and might benefit from the UK model, said Vicky Rideout, vice president and director of the programme for the study of entertainment media and health at the non-profit Kaiser Family Foundation. She was speaking late last month at a conference in Washington, DC, that compared public service advertising in the UK and the US.

    The US system is “part paid, part donated, part run through other agencies, [and] part run through the government,” Ms Rideout said. “Until very recently I had absolutely no idea that in Great Britain public service advertising is overseen by a 600 person government agency with a mandate to coordinate, implement, and oversee all of the government's public …

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