US television drug advertisements paint a “black and white scenario”

BMJ 2007; 334 doi: (Published 08 February 2007) Cite this as: BMJ 2007;334:279
  1. Janice Hopkins Tanne
  1. 1New York

    An analysis of drug advertising on US television for four consecutive weeks in 2004 showed that one of the most powerful messages used by advertisers to sell their products was the idea that taking a prescription drug gives you back control over your life.

    US television viewers see as many as 16 hours of advertising for prescription drugs a year, much more time than spent seeing public health messages or with their primary care doctors, said lead author Dominick Frosch, assistant professor of medicine at the …

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