Intended for healthcare professionals

Letters Semantics

Schizophrenia can and should be renamed

BMJ 2007; 334 doi: (Published 01 February 2007) Cite this as: BMJ 2007;334:221
  1. David G Kingdon, Professor of mental healthcare delivery (,
  2. Yoshihiro Kinoshita, PhD student1,
  3. Farooq Naeem, PhD student1,
  4. Maged Swelam, honorary lecturer1,
  5. Lars Hansen, consultant psychiatrist2,
  6. Selveraj Vincent, specialist registrar2,
  7. Shanaya Rathod, consultant psychiatrist3
  1. 1University of Southampton, Royal South Hants Hospital, Southampton SO14 0YG
  2. 2Hampshire Partnership Trust, Southampton SO40 2RZ
  3. 3Hampshire Partnership NHS Trust, Tadley RG26 3HX

    Lieberman and First make the case against renaming schizophrenia on the grounds that changing the term would not change the stigma attached to the underlying condition.1 Yet renaming is a key strategy used by marketing and public relations industries to improve image, alongside attitude change and …

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