A consultation that changed my practice

BMJ 2006; 333 doi: (Published 02 November 2006) Cite this as: BMJ 2006;333:958
  1. Sanju George (, consultant in addiction psychiatry
  1. Birmingham and Solihull Mental Health NHS Trust

    Doctors often get so set in their roles that they fail to see matters from their patients' perspective. Hence, an occasional role reversal has its benefits, as I learnt from my recent consultation with my dentist. The treatment itself was uneventful, but what struck me when I sat in the patient's chair—on the “other side of the table”—was the many gifts from drug companies that adorned his desk and walls, mostly by the manufacturer of a particular brand of toothpaste, X. “Nothing …

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