Intended for healthcare professionals


Government launches campaign to cut alcohol related deaths

BMJ 2006; 333 doi: (Published 19 October 2006) Cite this as: BMJ 2006;333:825

Government ministers are launching a high profile advertising campaign in England to try to reduce the amount of injury and death among young people caused by binge drinking.

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How the Department of Health promotes safer drinking

Credit: NHS

The £4m (€6m; $7.4m) initiative, run jointly by the Department of Health and the Home Office, will target 18 to 24 year olds who drink heavily. Department figures show that 48% of men and 39% of women in this age group drink over the limit of what is considered …

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