No progress in reducing childhood obesity despite increased awareness, report saysBMJ 2006; 333 doi: https://doi.org/10.1136/bmj.333.7569.620 (Published 21 September 2006) Cite this as: BMJ 2006;333:620
- Janice Tanne
- New York
Childhood obesity is increasing and becoming a serious health problem, but the US government has cancelled a Centers for Disease Control programme called Verb, which had produced documented successes, says the US Institute of Medicine, a part of the National Academies of Sciences.
The CDC's programme was a five year social marketing campaign to promote physical activity in children aged 9-13 years. Evaluation showed that the programme had positive results, but funding was discontinued and will end this month. The programme's website (http://www.verbnow.com) encourages children to find activities in their …