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Medical education via the mass media

BMJ 2006; 332 doi: https://doi.org/10.1136/sbmj.0604168 (Published 01 April 2006) Cite this as: BMJ 2006;332:0604168
  1. Fiona Kenny, medical journalism student and fourth year medical student1
  1. 1University of Westminster, London

Ever wondered how lounging on a sofa watching mindless soap opera after soap opera can benefit your health? Fiona Kenny explores the education being delivered through your television screen

After a hard day spent on endless ward rounds with problematic patients, all most of us want to do is to curl up on the sofa in front of the television and watch something undemanding and entertaining. Television is a means of escape from our own problems; the irony is that more often than not, what we escape into are television serials presenting the lives and problems of others.

Internationally, viewers seem to choose fictional television series, with soap operas top of the poll. 15 I am sure most of us have experienced an exasperated parent sighing, “Honestly, you aren't still watching that rubbish are you?” after they have walked in to find us slouched on the sofa in front of East Enders, Neighbours, or any other soap opera that happens to be gracing the screen. But have you ever wondered whether what you are watching is “mindless entertainment,” or are you actually receiving information and, more importantly, retaining it.

Soap operas and society

The popularity of soap operas may be attributed to the enormous variety and abundance of choice, alongside the regularity and frequency with which they are broadcast. Soap operas were first aired on US radio in the 1920s 6 and have since become a universal phenomenon broadcast on television and radio alike. They are set in various environments and with characters from every generation and personality range. The timeless nature of a soap opera means that viewers span generations, and we are able to grow older with characters. The genre is so successful because it portrays a social realism; the characters represent realistic personas enabling the audience to identify with …

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