Intended for healthcare professionals


Canada may be forced to allow direct to consumer advertising

BMJ 2006; 332 doi: (Published 22 June 2006) Cite this as: BMJ 2006;332:1469
  1. Alan Cassels
  1. Victoria, British Columbia

    The Canadian government will respond this week to a lawsuit brought by one of the country's biggest media companies. The company is claiming that it should have the right to carry drug advertisements that are aimed directly at consumers.

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    If CanWest wins, Canadians will be subjected to advertisements for prescription drugs like this one from US Cosmopolitan

    CanWest Global Communications, which owns most of Canada's major daily newspapers, a major television channel, and cable TV channels, launched a court case last …

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