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I was really pleased to have read this piece. Podcasts are an
emerging phenomenon in media, and science and medicine is no exception to
It is also one of the best examples of the Web 2.0 phenomenon,
leading to increasing levels of interactivity between authors and
consumers, and enabling any amateur with a computer, a microphone, and the
appropriate software, to have a say on the wide e-world.
As such, Dr Easton was pertinent in pointing out the risk of learning
to separate the wheat from the chaff, and expressed his preference for
medical expert driven podcasts. I've recently heard about the Naked
Scientists, a website with a podcast devoted to explaining science to the
wider audience (http://www.thenakedscientists.com/). It was created by a
group of researchers from the University of Cambridge, who share an
interest in science communication, including doctor-scientists.
The influence of podcasts in media is likely to increase
exponentially over the next few years, and medicine is set to see many
interesting projects in the field springing up.