Time for food industry to adopt signposting modelBMJ 2006; 332 doi: https://doi.org/10.1136/bmj.332.7540.549 (Published 02 March 2006) Cite this as: BMJ 2006;332:549
- Alexander Macara, chair (email@example.com),
- Noel Olsen, independent public health consultant
- National Heart Forum, London WC1H 9LG
EDITOR—The BMJ of 4 February contained a full page advertisement for Walkers crisps (“You are changing and so are we”), which purports to show that crisps are becoming healthier.1 Healthier they may be; healthy they are not.
Why is Walkers making these changes now? A response to consumer demand, as the population is waking up to …