Intended for healthcare professionals


Time for food industry to adopt signposting model

BMJ 2006; 332 doi: (Published 02 March 2006) Cite this as: BMJ 2006;332:549
  1. Alexander Macara, chair (,
  2. Noel Olsen, independent public health consultant
  1. National Heart Forum, London WC1H 9LG

    EDITOR—The BMJ of 4 February contained a full page advertisement for Walkers crisps (“You are changing and so are we”), which purports to show that crisps are becoming healthier.1 Healthier they may be; healthy they are not.

    Why is Walkers making these changes now? A response to consumer demand, as the population is waking up to …

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